Who we are | ProMeal

Who we are

Passionate about your pets, Promeal is a Sub-Saharan African canned pet food producer specialising in the boutique craft of nutritious pet food for active and healthy pets. With over 25 years experience, Promeal is the second largest wet pet food manufacturer in South Africa and the largest house brand wet manufacturer in the country. From high safety standards to guaranteed nutritional benefits, we provide customers with honest information and wholesome products to better the lives of pets and the people who love them.

We are constantly dedicated to improving our products, especially when it comes to quality. In July 2015 Promeal achieved the British Retail Consortium (BRC) Global Standard for Food Safety Certification. This recognition shows a great level of competence in critical areas including HACCP (Hazard Analysis and Critical Control Points), hygiene, factory environment standards as well as food safety and quality management systems and is one illustration of how we are devoted to ensuring top class processes, practices and standards in order to produce only the best quality pet food for our customers – and their four legged, furry family members. Read more about the BRC safety certification here.

Our Past

With a distinct local legacy the company was founded originally as a livestock feed manufacturing business in the agricultural sector. Today, Promeal remains a subsidiary of Overberg Agri (Ltd), a local agricultural company that primarily earns its revenue from the agriculture industry.  Our artisanal and farmland heritage has founded our integral focuses on local, natural ingredients; still the cornerstone of our pet food products.

Our Promeal Promise

At Promeal we promise to TAKE THE LEAD in perfecting your pets nutrition and pet care. We strive to craft leading South African pet food that encourage healthier and more active lives for pets and their proud owners. We are driven to finding new and relevant innovations that will make healthier, more delicious pet food formulations. As a wholesome and down to earth business, we are committed to responsible and sustainable practices that will grow our company and the people of PROMEAL, while sustaining our beautiful planet. 

Our People

You’re the best at making your pet happy. We focus on helping them stay healthy. At Promeal we are a TRIBE of people who are passionate about pets, yours and our own. We see our Promeal family as a team of craftsman, dedicated to mastering the art of making good quality dog food and cat food for our furry family members. Daily leadership team taste tests are just one example of this dedication. 

Our Vision

TAKE THE LEAD in pet care in Sub-Suharan Africa and get pets’ tails wagging in appreciation for our passion, people and products

Our Mission

We strive to craft leading pet food products that encourage healthier and more active lives for pets and their proud owners. We are driven to find new and relevant innovations that will make us leaders of the pet food pack. As a wholesome, down to earth business, we are committed to responsible and sustainable practices that will grow our company and the people of Promeal.

Our Values
Our Partners

We are also passionate about partnerships. Being proud manufacturers of quality pet food for South Africa’s top retailer brands, some pet shops and specialty channel brands as well as export brands, is proof of our well-known and trusted quality pet food. Our track record of producing high quality pet nutrition for both our customers (Boss and Petley’s consumers) as well as our clients (House Brand and Private Label owners) has led to our collective belief of executing with excellence and passion: we believe in fostering win-win solutions for our consumers and clients with the mutual goal of happy and healthy pets.

 

Our Products

Promeal’s flagship brands, Boss and Petley’s are designed with the same love and care that the Promeal crew would put into preparing dinner for their own families. A trusted network of farmers, producers and suppliers provide the Atlantis based factory with a consistent source of good quality meats and veggies.